Staring : Rasta, Dick Van Staalen, The Fitzgeralds, Steve Cooney, Damon Harvey, Asher Pacey, Timmy Turner, Travis Potter, Brett Schwartz, Albert Falzon, Chris Brock, Marcus Aboody, Beau Young, Nat Young, Sketch Holiday, Neal Purchase Junior, Andrew Kidman, Dave Kelly, Joe Larkin, The Duke, Kyuss King, Mat Mchugh.I find it hard to escape the feeling that there is a bit of a movement, a quiet revolution even, afoot in the surfing world. Surfers, I reckon, are beginning to reclaim their culture, after years of having it dominated by surf industry marketing material. All those ads, posters, billboards, contests, webcasts and signature model boardshorts have been cramming the space that would otherwise be occupied by what we might call surf culture, even art. With enormous budgets, the best photographers and film makers and all star sponsored teams at their disposal, the surf companies have left little room for the humble, independent surf artists to ply their trade - like pine forests dropping their needles and smothering all other new life. But no marketing budget can buy that elusive thing called mood, or collective consciousness, those subtle, unheralded shifts in direction that grip surfing from time to time.Look at the way the fish took off world-wide. Surf label marketing managers could only dream about that kind of spontaneous, global saturation acceptance of their message. The thing is, no one set out to market the fish - it just - happened, because all kinds of surfers enjoyed riding the things. It is a good indication of the way word of mouth, and surfers' simple, everyday experiences in the water ultimately count for more than all the millions spent on sponsorship and marketing of surf product. A remedy reflected well in the DVD.
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